Entourage Funny Way of Inhabiting Bedrooms

5 Reasons Why 'Entourage' Got Trounced by Melissa McCarthy's 'Spy' at Box Office

The posse didn't come close to the spy spoof or the success of "Sex and the City"

Anyone expecting a battle between "Entourage," the big-screen version of the HBO TV series, and Melissa McCarthy's comedy "Spy" had to be sorely disappointed by their showdown at the box office this weekend.

Fox's "Spy" took in $30 million and knocked Dwayne "The Rock" Johnson's "San Andreas" out of the top spot. "Entourage" earned $17.8 million for Warner Bros. and finished in fourth place behind "Spy," the earthquake epic and Jason Blum's debuting horror sequel "Insidious: Chapter 3."

They were both R-rated and in a comparable number of theaters, though "Entourage" opened two days earlier than "Spy" on Wednesday. So why the disparity in their box-office debuts?

Also Read: Melissa McCarthy's 'Spy' Clocks The Rock's 'San Andreas' With $30 Million at Box Office

TheWrap looks at five possible reasons "Entourage" got stuck behind the velvet rope.

Base audience
Both "Sex and the City" and "Entourage" were hits on HBO, but the numbers for each show's final episode are telling. While "Sex and the City" drew more than 10 million total viewers, the "Entourage" series finale delivered 3.1 million. Carrie Bradshaw and her pals were also big hits in syndication, which is where most of the country got to know them. "Entourage" didn't connect with mainstream viewers and its run on Spike TV ended quickly because of lackluster ratings.

Critical Reception
While "Spy" was a hit with critics and is at a sterling 95 percent positive on review aggregation site Rotten Tomatoes, "Entourage" wasn't. The Mark Wahlberg-produced comedy is at a weak 30 percent positive. For what it's worth, the spy spoof got a "B+" CinemaScore from audiences, while "Entourage" received an "A-."

Also Read: 'Entourage' Review: Jeremy Piven and the Boys Are Back, and They're Obnoxious

Starpower Outage
"Entourage" had a passionate following from its days on HBO TV and Jeremy Piven's turn as super agent Ari Gold and Adrian Grenier's portrayal of handsome lead actor Vincent Chase has a lot to do with it. But no one in the ensemble cast has the crowd-luring clout of Melissa McCarthy, who has a very broad appeal thanks to her success in films like "The Heat" and "Bridesmaids" and "Mike and Molly," her CBS TV show. Even her co-stars Jason Statham and Jude Law were more well-known than most of the guys in "Entourage."

The Feig Factor
That leads us to "Spy" director Paul Feig, who teamed with McCarthy on those two global hits and will again on Sony's all-female "Ghostbusters." It's not a knock on "Entourage" director Doug Ellin, who also wrote the screenplay and obviously knows humor himself, but Feig is more well-known. "No one has a better handle on R-rated humor and how to deliver it than Paul Feig," said Chris Aronson, Fox's head of distribution, and it's hard to argue.

Also Read: 'Entourage' Real-Life Inspirations: Where Are the Hollywood Players Now? (Photos)

The Battle Plan
With its $27 million budget and cost-saving corporate synergies that come with HBO and Warner Bros. being corporate siblings at Time Warner, "Entourage" was never envisioned as a broad hit. The rowdy and often racy take on life in Hollywood's fast lane endeared it to guys on both coasts, but viewers in the Heartland and in the South never bothered tuning in. That meant a more targeted, niche-approach to the marketing, and a strategy that called for combining a reasonable theatrical rollout with a strong performance on DVD and pay TV to realize a small profit in time. "Spy" was made for $65 million and Fox will be disappointed if it doesn't take in more than $200 million globally.

42 Summer Movies on Our Radar: From 'Avengers,' 'Jurassic World' to 'Magic Mike XXL' (Photos)

"Avengers: Age of Ultron" - May 1
The elite superhero team -- including Scarlett Johansson, Robert Downey Jr., Chris Hemsworth and Chris Evans -- assembles again in this follow up to the 2012 blockbuster.
Marvel/Disney
"Welcome to Me" - May 1
Kristen Wiig stars in this indie drama about a woman with borderline personality disorder who buys herself a cable access talk show after winning the lottery. Will Ferrell and Adam McKay produced.
Alchemy
"The D-Train" - May 8
Jack Black plays the head of his high school reunion committee who must convince the most popular guy in his class (James Marsden) to attend the reunion in this Sundance pic.
IFC
"Maggie" - May 8
Arnold Schwarzenegger stars in this indie as a father who stays with his daughter (Abigail Breslin) as she transforms into a zombie.
Roadside Attractions
"Hot Pursuit" - May 8
Reese Witherspoon and Sofia Vergara star in this buddy comedy about a straight-laced cop (Witherspoon) tasked with escorting a witness (Vergara) to her trial
Warner Bros
"The Connection" - May 15
Oscar-winner Jean Dujardin stars in this French crime thriller as a real-life policeman who dedicates his career to taking down a drug lord (Gilles Lellouche)
Relativity
"Mad Max: Fury Road" - May 15
Tom Hardy takes over the role that made Mel Gibson an international star in this reboot from the madcap mind of George Miller
Warner Bros.
"Pitch Perfect 2" - May 15
Anna Kendrick returns for the song-filled sequel to the 2012 musical smash hit.
Universal
"Poltergeist" - May 22
Sam Rockwell leads a remake of the 1982 horror classic that was originally written by Steven Spielberg.
Twentieth Century Fox
"Tomorrowland" - May 22
George Clooney and Britt Robertson star in a sci-fi fantasy about a man and woman who must discover the secrets of a strange land lost in time and space.
Disney
"Aloha" - May 29
Cameron Crowe directs Bradley Cooper and Emma Stone in a romantic comedy about a military contractor overseeing a satellite launch in Hawaii.
Columbia Pictures/Twentieth Century Fox
"San Andreas" - May 29

Dwayne Johnson stars in a disaster movie about a chopper pilot who must rescue his daughter (Alexandra Daddario) after a massive earthquake strikes California.

Warner Bros.
"Entourage" - June 5
Vince (Adrian Grenier) drives Ari (Jeremy Piven) up the wall when he decides to direct and star in his own movie in the big screen version of the HBO show.
HBO/Warner Bros.
"Spy" - June 5
Melissa McCarthy co-wrote and stars in a comedy about a CIA analyst who gets her chance to work in the field when an arms dealer (Rose Byrne) threatens to destabilize the world.
Twentieth Century Fox
"Insidious Chapter 3" - June 5
In this horror prequel, psychic Elise Rainier (Lin Shaye) agrees to help teenager (Stefanie Scott) who is being targeted by a supernatural force.
Blumhouse
"Jurassic World" - June 12
Chris Pratt and Bryce Dallas-Howard lead the latest installment in the Michael Crichton-inspired series. This time around, the park is terrorized by a genetically-engineered dinosaur that escapes its enclosure.
Legendary Pictures
"Me and Earl and The Dying Girl" - June 12
This 2015 Sundance Grand Jury winner follows an anti-social teen (Thomas Mann) who falls in love with a classmate (Olivia Cooke) who has leukemia.
Fox Searchlight
"Dope" - June 19
This Sundance breakout centers on a teen (Shameik Moore) trying to make his Ivy League dreams come true in his tough LA neighborhood.
Open Road Films
"Inside Out" - June 19
Pixar takes us inside the mind of a little girl as her emotions vie for control. Amy Poehler, Mindy Kaling and Bill Hader all lend their voices.
Disney/Pixar
"Ted 2" - June 26
Seth MacFarlane's foul-mouthed teddy bear returns in the sequel that finds Ted (voiced by MacFarlane) and John (Mark Wahlberg) fighting in court to prove that Ted is human.
Universal Pictures
"Batkid Begins" June 26
This feel-good documentary tells the story of a five-year-old leukemia patient who inspired people from all over the world to help him live out his dream of being Batman for a day.
Warner Bros
"Max" - June 26
A Marine-trained German shepherd is sent to live with the family of his former handler (Robbie Amell), who was killed in Afghanistan
Warner Bros
"Big Game" - June 26
A teenage-boy (Onni Tommila) rescues the President of the United States (Samuel L. Jackson) when Air Force One crash lands near his campsite.
EuropaCorp
"Magic Mike XXL" - July 1
Channing Tatum gyrates his way into this sequel as stripper "Magic" Mike who decides to attend an annual stripper conference in Myrtle Beach.
Warner Bros.
"Terminator: Genisys" - July 1
Arnold Schwarzenegger is back as the unstoppable android as he fights to protect Sarah Connor (Emilia Clarke) with the help of Kyle Reese (Jai Courtney).
Paramount
"Minions" - July 2
The Minions are back in this "Despicable Me" spinoff. This time, they are recruited by a super-villainess (Sandra Bullock) in her plot to take over the world.
Universal Pictures
"The Bronze" - July 10
"Big Bang Theory" star Melissa Rauch co-wrote and stars in this comedy about a former Olympic athlete clinging to her last shreds of fame.
Relativity
"Self/Less" - July 10
Ryan Reynolds stars in this thriller about a wealthy, dying man who pays to have his consciousness transferred into a younger body. When he begins to investigate where the body came from, he discovers a terrifying mystery
Focus Features
"Ant-Man" - July 17
Paul Rudd leads this Marvel comic adaptation about a con man who is given a device that can shrink him in scale by Dr. Hank Pym (Michael Douglas).
Marvel/Disney
"Trainwreck" - July 17
Amy Schumer and Bill Hader star in a Judd Apatow comedy about a magazine writer (Schumer) who refuses to commit, until her relationship with a doctor (Hader) challenges her notions of monogamy.
Universal Pictures
"Stanford Prison Experiment" - July 17
Based on the infamous 1971 psychological experiment, 24 male students volunteer to play prisoners or guards in a mock-prison, only for things to spiral completely out of control.
IFC
"Paper Towns" - July 24
Based on the novel by John Green, Nat Wolff plays a boy who convinces his friends to embark on a road trip to find the missing girl next door (Cara Delevingne).
Twentieth Century Fox
"Pixels" - July 24
Adam Sandler leads a team of gamers (Kevin James, Josh Gad, Peter Dinklage) who must fight aliens that invade Earth in the form of classic video games.
Columbia Pictures
"Southpaw" - July 24
Jake Gyllenhaal packed on the muscle for this drama about a troubled boxer fighting to regain custody of his daughter. Antoine Fuqua directed based on a script by Kurt Sutter.
The Weinstein Company
"Irrational Man" - July 24
Joaquin Phoenix and Emma Stone star in a Woody Allen film about a college philosophy professor (Phoenix) who enters into a relationship with his student (Stone).
Sony Classics
"Mission: Impossible - Rogue Nation" - July 31
Tom Cruise once again does the impossible as he leads his team against an international syndicate intent on destroying the Impossible Mission Force.
Paramount
"End of the Tour" - July 31
Jesse Eisenberg stars as Rolling Stone journalist David Lipsky as he conducts a series of interviews with author David Foster Wallace (Jason Segel). The film is based on Lipsky's book, "Although of Course You End Up Becoming Yourself."
A24
"Fantastic Four" - August 7
Miles Teller (Mr. Fantastic), Michael B. Jordan (Human Torch), Kate Mara (Invisible Girl), and Jamie Bell (The Thing) lead this comic adaptation about the superhero team that gained powers after an accident in space.
Twentieth Century Fox
"Masterminds" - August 7
Kristen Wiig, Jason Sudekis and Zach Galifianakis star in this heist comedy about a real 1997 armored car robbery in North Carolina
Relativity
"The Man From U.N.C.L.E." - August 14
Henry Cavill and Armie Hammer play an American and Russian agent forced to team up to stop an evil organization trying to steal nuclear weapons. The film is based on the 1964 TV series of the same name.
Warner Bros
"Straight Outta Compton" - August 14
O'Shea Jackson Jr., the son of Ice Cube, plays his father in this look at the impact of the revolutionary gangster rap group NWA.
Universal
"Hitman: Agent 47" - August 28
Rupert Friend stars in this video game adaptation about a genetically engineered assassin who teams up with a mysterious young woman to bring down an evil corporation.
Twentieth Century Fox